24Option Partners with the UFC Champion Conor McGregor

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One of our top recommended brokers and a leader in the binary options industry, 24Option, has recently announced a very exciting partnership. This autumn this broker has taken a step forward to reaching out to more clients and is now determined to attract the martial arts fans through their sponsorship contract with the Irish UFC star Conor McGregor.

This decision was made based on the 24Option general strategy aimed to increase the brand awareness and further improve its presence in the online trading market. The broker is already moving in that direction has a few sports sponsorships in Europe. Among them, there are leading football teams such as FC Juventus and the German tennis player Boris Becker.

Since the full conditions of the partnership deal 24Option and Conor McGregor were not made public, the financial side of the agreement is not known. However, we know that the agreement was signed for 6 months with the possibility of extension. During this period, Conor McGregor is the official 24 Option’s representative and the broker is free to use any of his media channels for advertisement purposes.

Conor McGregor “the Notorious”

According to 24Option, they are particularly happy to have Conor McGregor as their partner. And it is understandable: McGregor earned a reputation for being a fearless and strong fighter. He is definitely a legendary fighter and has his own unique technique that he is praised for by his fans and media all around the world.

According to his bio, McGregor’s impressive career as a UFC fighter has developed rapidly in less than two years. After starting in UFC, he notably announced: “We’re not here to take part. We’re here to take over.” This is the kind of spirit and sporting character that he is famous for and why many sponsors are eager to partner with him.

Mutually Beneficial Partnership

In both Forex and binary options trading, it is a common practice to have partnerships with sports stars and successful football team in order to reach out to the audience and increase a broker’s client database. It is difficult to measure how effective these deals are since the benefits that determine the success of a particular deal are often intangible.

However, most brokers admit that they are very satisfied with the results of their past sports partnerships as they allow them to reach the audience that would be difficult to reach with other means. In addition to sponsored stars having an alternative source of income and receiving the much needed financial support, the sponsors have an invaluable advertising channel and the possibility to increase the number of their clients.

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UFC star Conor McGregor partners with online investment platform 24option

UFC athlete Conor McGregor has agreed a new sponsorship deal with online trading platform 24option in a deal which adds to the company’s growing sports sponsorship portfolio and illustrates the Irishman’s global appeal to brands.

McGregor has reportedly agreed to a six-month partnership with 24option and will feature in promotional material for the brand.

Emma Morris, partnership director at 24option, said: “We are delighted to announce Conor McGregor ‘the Notorious’ as our partner. We decided to partner with Conor because of his strong character.

“He is fearless and strong. He has one of the strongest sporting characters’ traits in our most desired markets. He is fierce and a true fighting champion and his fame is due to his strength, perseverance and character as an athlete. We share the same traits.”

The deal sees McGregor join 24option other sports sponsorships which included former tennis world number one Boris Becker and Serie A champions Juventus.

Partnering with the 28 year-old featherweight champion is a fitting move for a company focused on helping its customers generate wealth given McGregor’s reputation for flaunting his own wealth which his charisma and success within the sport has afforded him.

Last year the Dublin-born fighter’s two PPV fights accounted for more than 25% of the UFC’s total pay-per-view sales in 2020 and he is currently the highest paid athlete in the organisation. He status has continued to grow since then with his headline bout against Eddie Alvarez at Madison Square Garden on 12 November already breaking the all-time gate record for the iconic venue.

Discussing the brand appeal of McGregor, Neil Hopkins, director at M&C Saatchi Sport and Entertainment, said: “Conor McGregor is the first UFC star to truly cross over into the mainstream on an international scale.

“For us working with UFC’s major partner Reebok on a global basis, we have seen the popularity of the sport expand in parallel with his profile. His personality and ability to make news are more akin to the heavyweight boxers of the past, something which has become symptomatic of boxing’s issues as fans migrate to UFC.

“From a commercial point of view, McGregor is making all the right moves from appearing in the latest Call of Duty game to having Cristiano Ronaldo visit him in his gym, all of which he chronicles on social media to millions of followers.”

McGregor’s brand worth will likely continue to grow following the WME-IMG $4bn takeover of the UFC and their plans to further elevate the popularity of the company on a global scale. In a statement following the takeover co-chief executives Ari Emmanuel & Patrick Whitesell, said they would mobilise all WME-IMG sports and entertainment assets available in its international network to grow the sport.

24option join a growing list of brands who have signed deals with McGregor including sports performance brand BSN, Reebok, Monster Energy and Budweiser.

Exclusive: 24Option Signs Sponsorship Deal with “The Notorious” Conor McGregor

The broker has signed the UFC champion, building on its dynamic sponsorship strategy.

24option, one of the biggest brands in the binary options business, has taken another leap in expanding its client base – it is now well set to attract fans of martial arts through the recent sponsorship deal it has inked with the popular Irish martial artist Conor McGregor.

The move is in line with 24option’s past efforts to increase brand awareness, and aims to continue its search for new opportunities to further enhance its presence in the online trading industry. 24option already has several partnerships across Europe with leading teams such as FC Juventus, as well as German tennis legend Boris Becker.

The full financial details of the deal were not disclosed but 24option has revealed to Finance Magnates reporters that the agreement is for 6 months but could be extended for extra seasons. Under the deal terms, Conor McGregor will become 24option’s official partner. This would allow the brand to take advantage of advertising opportunities across McGregor’s channels of communication.

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The Notorious Bio

According to a statement issued exclusively to Finance Magnates, Emma Morris, Partnership Director at 24option, commenetd: “We are delighted to announce Conor McGregor “the Notorious” as our partner. We decided to partner with Conor because of his strong character. He is number one and fierce. He is fearless and strong. He has one of the strongest sporting characters’ traits in our most desired markets. He is fierce and a true fighting champion and his fame is due to his strength, perseverance and character as an athlete. We share the same traits.”

Conor McGregor is indeed a legendary player in the world of martial arts, and is currently signed to the Ultimate Fighting Championship (UFC). The champion was born in 14 July 1988 in Dublin, Ireland. At the age of 18, in 2008, the young man was noticed as a young star after he had his first professional MMA bout, as a lightweight, defeating Gary Morris with a second-round TKO. In February 2020, the UFC announced that it had signed McGregor to a multi-fight contract. Last year, McGregor defeated Aldo by first-round knockout at UFC 194 to become the UFC Undisputed Featherweight Champion and the first Irish-born champion in UFC history. Moreover, McGregor had also won several major championship titles.

Mutually Beneficial Relationship

Since this practice has been established as a trend, sports sponsorships, especially of popular sports celebrities, are still a preferred marketing strategy by brokers operating in the online retail forex and binary options business.

Regarding how effective such sponsorships are, it may be difficult sometimes to track related metrics in order to measure the results and overall campaign success. Nonetheless, there are almost always intangible benefits, that cannot necessarily be measured but nonetheless affect the bottom-line.

In addition, such sponsorships are often a mutually beneficial partnership. The sponsored star gains financial benefits, which could prove to be an alternative income source, especially with increasing numbers of big sponsors reducing the scope of their activities. At the same time, brokers benefit from raising brand awareness and exposure while conveying a message of strength to existing and prospective customers.

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