Latin America Binary and Betting Markets

Best Binary Options Brokers 2020:
  • BINARIUM
    BINARIUM

    Best Binary Options Broker 2020!
    Ideal for beginners!
    Free Demo Account + Free Trading Education!
    Get a Sign-up Bonus:

  • BINOMO
    BINOMO

    2nd place in the ranking!

Latin America Binary and Betting Markets

Latin America is not just a beautiful part of the world, but also an emerging and highly promising market of betting and binary options trading. Statistics shows that the region has over 600 million inhabitants and most of them have an access to the Internet. That being said, people in Latin America have a strong interest and enough income to test their skills in online gambling and in trading binaries.

Is Latin America prepared to become an attractive place for options trading and betting activities? Let’s try to figure out.

Every country in Latin America is unique, but there is one common thing among all of them – unclear regulation in regards to placing bets online or trading binary options. Although, according eSportApuestas.es, the authorities in Latin American states have neutral or sometimes even negative attitude towards betting, the majority of the legal acts in this regard have not been updated for decades. For example, in Brazil all forms of gambling have been prohibited since the year 1941. A similar situation is in Mexico. The governments have been trying to promote the laws for supervising the online betting industry ever since, yet most of them have got bogged down in the efforts to arrive at a consensus. Nonetheless, the citizens of these countries still take part in the online gambling activities.

In Uruguay, Peru, Colombia and Chile, where online gambling is legal, there are still just a few local operators receive the fully recognized license. That is why the most prominent betting operators in this region come from overseas.

Now let’s take a look at the binary options. Options trading is legal in all Latin American countries and there is a certain degree of regulation present in this market. Like in the case with the online betting, there are almost no local brokers in Latin America. Most countries stick to the foreign binary providers like 24Option, IQ Option etc.

Binary Options and Betting: Current Market Conditions

Although lottery shops, casinos remain the popular gambling destinations in Latin America, they mostly enjoy the attention from the older population. As for millennials, they are more keen on making bets online.

Best Binary Options Brokers 2020:
  • BINARIUM
    BINARIUM

    Best Binary Options Broker 2020!
    Ideal for beginners!
    Free Demo Account + Free Trading Education!
    Get a Sign-up Bonus:

  • BINOMO
    BINOMO

    2nd place in the ranking!

Newzoo has recently published its 2020 rankings list which shows that the demand for online gambling is soaring in Latin America. Mexico and Brazil have made 12th and 13th places on the top 100 list by game revenues.

Since Latin Americans are fond of football, baseball and racing, foreign sportsbooks like Bet365, William Hill and Betsson have been pretty successful at offering their services in this region. With an established local presence, the sports betting operators have proved to be friendly to Latin American clients. Most websites are additionally available in Portuguese and Spanish with fully operational local customer support.

As for binary options, Brazil has certainly become the key market in the continent. A lot of binary brokerages that decided to focus on Latin America market have chosen this country. Moreover, top options broker even facilitated payment procedure for Brazilian clients, allowing them to conduct all payments with BRL. Other Latin American countries do enjoy such a privilege, but we tend to think that it is only the matter of time.

Online Sports Betting in Latin America

Sports betting isn’t nearly as robust in Latin America as in North America or Europe, but it’s still a growing market that betting affiliates — particularly those in the Spanish-speaking markets — pay close attention to.

It’s developing, meaning that betting affiliates have a great opportunity. If you aim your marketing efforts towards the Latin American market, you’ll find a lot of potential opportunities. Many of these growing countries are building their economies and infrastructures, and more and more citizens have access to online betting as a result.

Given the popularity of soccer (or, sorry, football) in these nations, it’s no surprise that many online sportsbook brands have expanded their offerings there. As the general media presence in these countries grows, look for more intensified betting on local matches. As it stands now, the World Cup is, as it is for so many other nations, the market’s biggest online betting event.

Brazil
Soccer is huge in Brazil, of course, and, being the large country it is, that makes for a lot of soccer fans. And they, by and large, love to bet.

Perhaps ironically, the country has one of the least developed sports betting industries in South America. Some major operators like Ladbrokes, Unibet and Bet365 operate there, but many more do not. In the coming years, this could change dramatically. In fact, Brazil’s huge population means the betting market could be equally huge there, if it ever gets proper regulatory approval.

Argentina
In Argentina, it’s hard to compete with the national lottery. But the enthusiasm with which Argentineans bet online makes it tempting for offshore bookmakers to try to tap the market, anyway. Licensed brands serving Argentina include Bodog, Intertops, Unibet, BetUS and Sportsbook.com.

Technically, online gambling is banned in Argentina, but, like in the U.S., players are not prosecuted; the betting companies themselves occasionally are, if they don’t pay taxes to the government. But players can be assured that, if an online bookmaker will take their bet, they’re not taking any legal risks.

Mexico
Sports betting affiliates who want to promote Mexican sports are better served thinking of the culture and market as an extension of South American culture, not as part of North America.

And in Mexico, the main player in the sportsbook game is Caliente, based on a prominent land-based book. Outside of the home brew, a quite a few online sportsbooks accept players from Mexico, and the Mexican market embraces soccer (football), particularly World Cup, and also a lot of American sports like football and baseball.

CAP Listed Programs Unibet, Intertops, BetUS, Bodog and Boylesports all accept players in the Mexican market.

Costa Rica
Costa Rica is one of online gaming’s business hubs: Many online betting operators have headquarters in this Central American country. So much so, actually, that the government there has recently decided to raise the corporate tax rate on online gambling companies.

Like Mexico and much of the rest of Latin America, Costa Rica enthusiastically embraces World Cup soccer, as well as American sports like football and baseball.

Conferences
Gaming conferences are increasing in Latin America, and they generally include some sort of affiliate emphasis, such as the Latin American Gaming Exhibition, Caribbean Gaming Show, and the Power LatAm, in Buenos Aires.

There are significant opportunities for affiliate marketers in Latin America, and it’s a great time to start expanding your affiliate marketing efforts county-by-country, niche by niche.

LatAm and CIS growth specialists head Emerging Markets track at Betting on Sports

Latin American and CIS growth experts JD Duarte and Stan Reoutt will bookend the Emerging Markets track at Betting on Sports 2020, as part of the event’s growing international outlook.

Reflecting the increasing global reach of the sports betting industry, Emerging Markets is a five-session conference track that focuses on the opportunities available to operators and suppliers in some of the potential high-growth territories around the world.

It is being staged on the second full day (19 September) of the leading international sports betting event, which takes place at Olympia London from 17-20 September .

Betcris CEO Duarte is one of the speakers on the opening LatAm-focused panel and is uniquely well placed to deliver insights on growing gaming businesses in the region, having overseen the Costa Rica-headquartered operator’s growth in Mexico, Panama, Peru and Ecuador.

Duarte said: “ These are exciting times for the betting industry in Latin America and it’s good to see that reflected on the agenda for Betting on Sports 2020. The event has always been a great place to meet key figures from across the industry and I’m looking forward to discussing opportunities in the region with them this year. ”

Among the contributors joining Duarte on the LATAM panel is Juan Rengifo , Managing Director of South American fantasy platform Suramerica Football Club, as well as SBTech’s Chief Development Officer Andrew Cochrane , Magellan Robotech COO Christian Maglia and Marathonbet Business Development Director Graham Luke .

The track will conclude with a session on the opportunities and challenges in the CIS market, with a speaker line-up that features Fonbet CEO Reoutt . He has in-depth experience of the region, having driven Eastern European expansion for an international gaming company before taking up his current role heading up the Russian sports betting operator in 2020.

Under Reoutt’s leadership, Fonbet has signed deals with a number of major betting solutions and casino game suppliers that were looking to expand into the CIS, and has also been active in sports sponsorship, raising its brand profile through partnerships with LaLiga and EuroLeague Basketball.

Reoutt will be joined on the CIS panel by adjarabet.com’s CEO Archil Kakhidze , Parimatch CMO Tamara Babits and Lasha Machavariani , Founder and CEO of Setanta Sports Media, which represents Setanta Sports in the CIS, Georgia and the Baltic states.

In between those two sessions, the second panel of the day focuses on the opportunities for operators and suppliers in Africa, with speakers including Sportingbet South Africa’s Managing Director Tyrone Dobbin, Betyetu Group CEO Conor O’Donovan , Catena Media’s Vice President Sports Richard Gale , and Mathew Symmonds , director of Web Analysis Solutions.

Next up is a focus on new markets in Asia, which will see Rune Loderup , Chairman of GoldBlue AB, share his experience of building casino and sports betting businesses in the region, and developing platform technology designed specifically for use in those countries.

Of his appearance at Betting on Sports 2020, Loderup said: “I believe I have some compelling insights to share after operating in Asia for five years and this is the right place to do it, as it’s a great event for reaching out to people in the industry.”

The fourth of the five sessions focuses on India, with Nathan Rothschild , Co-Founder and Partner in sports data and prediction game specialist Genius Tech Group, and Christian Tirabassi , Senior Partner at Ficom Leisure, among those discussing the market for fantasy sports there.

Best Binary Options Brokers 2020:
  • BINARIUM
    BINARIUM

    Best Binary Options Broker 2020!
    Ideal for beginners!
    Free Demo Account + Free Trading Education!
    Get a Sign-up Bonus:

  • BINOMO
    BINOMO

    2nd place in the ranking!

Like this post? Please share to your friends:
All About Binary Options Trading
Leave a Reply

;-) :| :x :twisted: :smile: :shock: :sad: :roll: :razz: :oops: :o :mrgreen: :lol: :idea: :grin: :evil: :cry: :cool: :arrow: :???: :?: :!: